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Media.Monks India onboards Shouvik Roy as Chief of Brand Marketing
Media.Monks India has appointed Shouvik Roy as the Chief of Brand Marketing to spearhead business transformation. Bringing his experience and entrepreneurial spirit to the table, Roy assumes the...
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Iconic onboards ODN for e-commerce content management
ODN (‘Open Doors Now’) has bagged the e-commerce creatives and content mandate for the E-commerce platform ‘Iconic’ along with their in-house brand Iconic and international luxury brands including...
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Svish onboards Shikhar Dhwan as brand ambassador
Svish, a D2C brand in men’s grooming and hygiene has announced its collaboration with Shikhar Dhawan. Dhawan will assume the role of a brand ambassador and invest in the brand. Talking about the...
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Agnello Dias joins Spinach Experience Design as Co-founder
Agnello Dias, the former Creative Chairman of Dentsu and Co-founder of TaprootDentsu has joined Spinach Experience Design as Co-founder. Eshani Kumbhani, Co-founder at Spinach Experience Design,...
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Ecom-Gaming dominates ad volumes in IPL 17 with 18% share: TAM Report
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 31 matches of IPL 2024. According to it, during IPL 17 (2024), the count of...
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Brands creatives encourage citizens to exercise their right to vote
India's general elections, known as the Lok Sabha Elections, are a significant event in the country's democratic process. These elections determine the composition of the Lok Sabha, the lower house of...
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MasterChow appoints Chef Ranveer Brar as its brand ambassador
MasterChow announces its partnership with celebrity chef Ranveer Brar as its brand ambassador. This strategic collaboration aims to position MasterChow as the go-to destination for 'Asli Chinese'...
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Challenges of diminishing margins in the advertising business
There was a time in the golden era of advertising during the late last century (1975-1995) when high ranking management graduates straight from leading management institutes like the IIMs, XLRI used...
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Havas Worldwide India strengthens its creative team with new appointments
Havas Worldwide India, the creative agency of Havas India, has strengthened its creative team with the appointment of Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative...
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The Good Glamm Group's Sukhleen Aneja to move on
According to media reports, Sukhleen Aneja, Chief Executive Officer (CEO) of The Good Glamm Group, is slated to depart from her role in July 2024. Aneja, who joined the direct-to-consumer (D2C) brand...
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Meta AI blocks certain election-related queries in India
Meta has begun filtering out specific inquiries within its chatbot as the Indian general elections commenced. Last week, Meta initiated trials of its AI chatbot in India across WhatsApp, Instagram,...
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OpenAI onboards Pragya Misra as its first hire in India
OpenAI has hired Pragya Misra as its Head of Government Relations in India, as reported by Bloomberg. This comes amidst the General Lok Sabha elections, where AI regulations are under scrutiny. With a...
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When should an ad agency consider going public?
In 1960, advertising agency director, Fred Papert, copywriter Julian Koenig, and art director George Lois joined hands to form advertising agency Papert Koenig Lois (PKL). Only two years into the...
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JioCinema hints at new ad-free streaming plan
JioCinema has hinted at a potential shift with a new subscription plan. Speculation is rife that this plan could offer ad-free streaming of matches and other content. During the IPL match between...
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Tier 2 cities lead the way in fantasy gaming with 65% of revenue: Redseer...
The recent commencement of the Indian Premier League (IPL) marked the beginning of yet another captivating season. Beyond the spectacle of matches and on-field excitement, the IPL serves as a...
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foundit named the official talent partner of the Badminton World Federation
foundit announced its partnership with the Badminton World Federation (BWF). This strategic collaboration aims to amplify foundit’s brand presence worldwide. The partnership was unveiled during a...
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Hafele India onboards Sachin Tendulkar as its brand ambassador
Hafele has announced its collaboration with the cricket legend, Sachin Tendulkar, as the brand ambassador for its Indian Subsidiary. Revered internationally as the ‘God of Cricket’ and recognised...
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Savvytree retains Helios by Titan’s social media marketing mandate
Savvytree has announced the continuation of its partnership with Helios - The Watch Store under Titan in India. This marks the third year of the collaboration. Savvytree has played a key role in...
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Alia Bhatt uplifts her spirits through a bite of chocolate in Cadbury Perk's...
Cadbury Perk, one of Mondelez India’s brands, launches a playful campaign with Bollywood actress Alia Bhatt. Through a TV commercial, the brand encourages consumers to embrace life's challenges with a...
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Nandini faces criticism for sponsoring Ireland and Scotland teams
The dairy brand Nandini, affiliated with the Karnataka Milk Federation, has decided to sponsor the cricket teams of Scotland and Ireland for the upcoming ICC Men’s T20 World Cup 2024. According to MK...
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Brands advocate for sustainability this Earth Day
Since its inception in the 1970s, Earth Day celebrated globally on April 22nd has millions of people participating in a variety of activities to promote environmental sustainability. It's a day...
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Auto Sector's digital ad impressions surge 5x from 2019 to 2023: TAM AdEx...
TAM AdEx's recent report summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - Auto Sector', the report provides an...
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Let Women be Women: Moving on from the ‘Good Girl’ trope
Wonderwoman, girlboss, supermom! It is the era of the pseudo-feminist marketing. Under the guise of empowerment, we pressurise women at every step. Let us talk about where it all began. The ‘Good...
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Microsoft recruits former Meta executive to strengthen AI team
Jason Taylor, a former executive at Meta, is set to join Microsoft's AI supercomputing division, according to an announcement by Microsoft's CTO Kevin Scott on LinkedIn. In his new role as corporate...
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India's theatre-going population hit 157.4 mn in 2023, up 29%: Ormax report
A new annual report from media analytics firm Ormax Media, titled Sizing The Cinema: 2024, sheds light on the growth of the Indian theatrical market. The report, based on research conducted in January...
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Onads & StrategiQ team up to offer digital marketing services for Indian firms
Onads, a Mumbai-based digital marketing company established in 2008 and StrategiQ a UK-based digital marketing company established in 2013, have formed an alliance to offer Digital Transformation...
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Ad Club Bangalore launches Inspiration Room: A series of thought leadership...
The Ad Club Bangalore has launched Inspiration Room, a new initiative designed to inspire and educate the advertising and marketing community in India. This series of thought leadership programs will...
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Generative AI SaaS startup Onetab expands India operations with senior...
Onetab, the Generative AI SaaS startup kick-started by Saket Dandotia and Alok Patil has appointed three new senior members to strengthen its India operations. Harish Chouhan joins as Sr. Team Lead,...
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Bachpan Schools and AHPS onboard Saina Nehwal as their brand ambassador
Bachpan Play School and its formal extension Academic Heights Public School (AHPS) announced the onboarding of badminton player Saina Nehwal as their brand ambassador. This partnership marks a...
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Sociapa secures the digital marketing mandate for Tennishub
Sociapa, the marketing agency, has bagged the digital mandate for Tennishub, an online tennis store. This partnership marks a milestone in Sociapa's journey towards enhancing digital footprints across...
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Vasan Eye Care launches ‘We Are There, With Expertise and Care’ campaign in...
Vasan Eye Care has announced the launch of its latest brand campaign, "We Are There, With Expertise and Care." This campaign, created by FlyingCursor Interactive, showcases Vasan Eye Care's ability to...
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Intellion Offices by Tata Realty debuts new sonic identity for brand resonance
Tata Realty & Infrastructure Ltd. has unveiled a sonic brand identity for its Intellion Office Parks. It is crafted by BrandMusiq and aimed at enhancing brand recognition and delivering a seamless...
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Ice cream brands’ summer marketing recipe: A dash of nostalgia with oodles of...
With temperatures soaring past 40 degrees Celsius in many parts of the country, the Indian Meteorological Department (IMD) predicts a scorching summer ahead. And as the sun beats down on us...
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India questions Singapore & Hong Kong food regulators over MDH & Everest...
India, which leads the world in spice production, consumption, and export, has requested information from food safety regulators in Singapore and Hong Kong regarding their recent bans on certain...
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White unveils its latest venture the 'White Label' in partnership with Rohit...
White, the brand experiences company, is proud to announce a significant advancement in its business expansion efforts within the realm of integrated marketing. Partnering with Rohit Tugnait, former...
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Dish TV launches Dish TV Smart+ offering TV and OTT on any screen, anywhere
Dish TV has unveiled its proposition ‘Dish TV Smart+’. It will provide customers access to TV and OTT content on any screen, anywhere, without any additional cost. It will ensure convenience,...
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Demystifying creative tech: A begginner's guide to revolutionising marketing...
In the bustling world of marketing discussions, two distinct narratives often take centre stage. On one side, there's a fervent admiration for the triumphs of creativity, while on the other, there's a...
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Goafest 2024 unveils the festival theme
The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the theme for Goafest 2024 - ‘The Age of Adaptability’. The event scheduled to take place from May 29-31 at...
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Google postpones third-party cookie phase-out once again
Google, once again, is extending the deadline for discontinuing third-party cookies in its Chrome browser. The announcement came on Tuesday, just ahead of Google's quarterly reports. This marks the...
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Brands turn the QWERTY keyboard into a moment marketing trend
When it comes to creative marketing, brands are turning to a place you might not expect - the QWERTY keyboard. Who would've thought that something so ordinary could turn into such clever advertising?...
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Agency Feature: All you need to know about Digixpressions
Who are we? Digixpressions is a digital advertising and marketing company providing services such as digital intelligence, search engine optimization, performance marketing, influencer marketing,...
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Thinkin' Birds Communications bags the digital media mandate for Royal Empire
Thinkin' Birds Communications, a creative communications agency has bagged the digital media mandate for Royal Empire by MB Infra, a real estate developer in Maharashtra. This strategic collaboration...
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India's current AI user base of 724 mn set to grow by 6% YOY: Kantar AI study
Internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE data shows that AI is already touching the lives of nine in 10 internet users in...
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Kulfi Collective appoints Divya Karani as Chairperson and Executive Director...
Kulfi Collective, functioning at the intersection of content, community and culture, has announced the appointment of Divya Karani as Chairperson and Executive Director of its Board. Karani's...
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Nishant Kedia of Rebel Foods on crafting customer experiences in the digital...
Restaurant major Rebel Foods houses a diverse portfolio of brands including Wendy's, Faasos, The Oven Story, Behrouz Biryani, and Mad Over Donuts, among several others. While each of these brands have...
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Amul celebrates women-dairy farmers with an innovative campaign
In an initiative to recognize the heroes of rural India, Amul presents 'Floating Stories,' a campaign highlighting the journey of women dairy farmers who have overcome challenges and changed their...
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X to launch a TV app for video content
X, the platform previously known as Twitter, is set to introduce a dedicated TV app for videos uploaded to the social network. CEO Linda Yaccarino announced that the app will provide 'real-time,...
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boAt onboards Yashasvi Jaiswal as brand ambassador
boAt has signed cricket prodigy, Yashasvi Jaiswal as its new brand ambassador. This partnership reinforces boAt's commitment to empowering young athletes and celebrating their journeys to success....
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LS Digital appoints Vishal Sharma as DVP, Media Buying & Trading
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying and...
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WhatsApp to introduce offline file sharing feature
According to WABetaInfo, WhatsApp is reportedly developing a new update that could streamline file sharing for users, even without an internet connection. The messaging platform is working on a...
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